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Katherena designer vegan bags

Why a bag business?

I often get asked ‘why were bags the product of choice for your business’? So, I’m going to explain why…

I’ve always loved fashion. I remember having a photoshoot and makeover day when I was about ten years old, and I picked out this white skirt and blazer suit with a sparkly purple crop top. It was so fab! As I grew up, I started being more interested in accessories and became a bit of a ‘bag girl’, rather than a clothes girl. I mean, of course I love clothes and shoes as well, but there was always something about bags growing up that I just loved.

When I was about 16, I went to Las Vegas with my family and some close family friends. Us girls went shopping and the boys went go-karting. I remember going into the Guess store (it was my favourite at the time for bags), but I could never imagine owning one myself. My parents had given me some money for the trip to get myself a present, and I had just about got enough to get one, so I spent probably an hour in the store trying to decide on which one.

Anyway, I got in the queue and paid for the one I chose and then realised that my family friend (she’s like an auntie to me) was at the till next to me paying for the other bag I loved… yes, she’d bought the bag for me! I walked out of the store that day absolutely gobsmacked to have two of my dream bags in my arms, and feel like this was an important factor in my love for bags.

vegan bag designer

I’ve always kind of thought that as long as you have an AMAZING, STAND-OUT bag, you will look fab. No matter where your outfit is from or how much it cost you, if you invest in a decent bag it will upgrade your entire look. So I guess it makes sense for me to design bags 🙂 What would you sell if you ran your own dream business? Let me know in the comments or connect with me in my new Facebook Group for start-ups.

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