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A day in London

A day in London

Earlier this month, my best friend and I got the train to London for a day of both work and fun. We absolutely love London and often have days in the city together (I didn’t enjoy living there but that’s not to say I don’t still love the place). I had a meeting arranged at midday and my friend had an event to go to in the evening, so we spent the afternoon wandering around Covent Garden whilst being photographed. It was very strange for me because I am so used to being behind the camera! I really enjoyed it though actually, and I think the photos look great!

I’m thinking of having one of the images of the two of us framed and hung up in my room- organising a photoshoot like this would also be a perfect present for your best friend, or maybe even a mother-daughter shoot! I shall put the photographer’s details at the end of this post, so if you do feel like booking one for yourself you can get in touch with her ๐Ÿ™‚


Rocking our matching Katherena rucksacks of course ๐Ÿ˜‰

^ This one is my favourite shot, I love it!

A huge thank you to Nadia Ivanova of Truly Natural Photography for these stunning images that she took and edited for me.

You can find her website here-ย https://trulynaturalphotography.wordpress.com/ย or go & like her Facebook Page.

Katie x

about us

A little about me & my journey so far

Ever since I was in my early teens I’ve known I wanted a career in fashion. I used to watch The Hills on MTV and would fantasise about working in America & in Vogue’s fashion cupboard.

When I left school I done the Fashion and Clothing diploma at college, which taught me all about the art, design and making process of clothes- but this wasn’t what I enjoyed, so when looking into Universities, I applied for promotion type courses (which consisted of photography, styling and marketing aspects of the industry).

Whilst studying the Promotion with Styling course at UCLan I made sure to gain work experience and internships alongside the degree- which I believe taught me a lot more than the course itself! One of my internships was assisting the stylists on the X-Factor (one of my dream jobs) and I ended up working for the head stylist full time when I graduated the following year. Unfortunately, as much as I LOVED the job, I really couldn’t cope living in London by myself, so I ended up moving back home to my parents to set up Katherena.
Funnily enough, I’m now back to doing more of the art & design role within my business. It’s completely different though when you get to design a product that someone highly skilled in that area can then produce for you, rather than designing something you know would be easy & quick enough to make by yourself. I also love the fact that I do get to do the promotion part as well, in fact, I actually do every part of the job which I think is crucial when running a startup business.
I’m looking forward to seeing what will happen over the next few years ๐Ÿ™‚
Katie x

Pure London

It’s the end of the working week again, which means it’s only two weeks until I head down to London for the Pure trade show. This will be my first ever trade show with Katherena (I have done plenty with my Dad for his company), so I am very excited! And slightly nervous.

Pure is the UK’s leading trade show for the fashion industry, and takes place twice a year, fitting with seasonal trends. As I am a new brand I have been allocated a stand in the capsule collection, so I am looking forward to meeting other new brands on their stands nearby.

Next week I will make sure I have everything prepared for the show so that I don’t have any last minute panics!

Dalegate Pop-Up Shop

Dalegate Pop-Up Shop

This week is a very exciting week, as I will be doing my first ever pop-up shop!

I have always wanted to have my own shop- and even though this one comes in the form of a little beach hut- it is still a fairly big deal and something that I have been planning since Christmas time.

I will be collecting the keys and setting up this Wednesday and then I start trading on Thursday through to next Tuesday. The location of the shop is on the North Norfolk coast, in a cute little village called Burnham Deepdale. Click here for more info on Dalegate shopping & cafe services.

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