As you probably already know, our products are made without using animal materials. So we use a leather alternative called Polyurethane (PU) leather and we also use polyester twill in our rucksacks. Both of these materials do not come from animals. It was important to me from the start of my business journey to ensure that our products would be cruelty-free, because I don’t agree with killing animals just for the sake of fashion.
PETA (people for the ethical treatment of animals) is the largest animal rights organisation in the World, and they have just approved Katherena for being a cruelty-free brand, so I now have the rights to use their logo in any way I wish to promote that my bags are vegan. Proud moment for me and the brand!
Even though I have managed to create a line of products that are cruelty-free, I still have a few obstacles to overcome in order to be a more sustainable and ethical brand. I am currently working on alternative packaging for my bags instead of using plastic, as this will make a huge difference to the environment, and I really want to help in any way that I can. I will also be looking into using recyclable materials for my next range of bags too, so keep your eyes peeled!